how you lead is your brand
presented by justin foster
You think about your people, the numbers, your own performance as a leader. But do you think about your organization's brand? How about your personal brand as a leader? Brand is the only thread that runs through all aspects of organizations large and small. In the 21st century, brand is no longer the external candy wrapper of an organization. It is the juicy middle - the culmination of culture, customer experience and innovation.
In short, brand is now a top-of-the-list priority for all leaders - regardless of title or role. In this talk specifically designed for HR leaders, brand strategist and speaker Justin Foster shares his thoughts on the five branding practices that are hallmarks of a contemporary leader. Some of these you might already do - and some will be surprising. Either way, you will get a fresh perspective on brands and branding - and how much influence you have on both.