Human resources association
of treasure valley

The Power of Glassdoor: Are Online Reviews Helping or Hurting Your Talent Attraction Efforts?

  • Thursday, June 17, 2021
  • 11:30 AM - 1:00 PM
  • Webinar


  • If you purchased a 2020 Program Card or have a meeting Coupon, please indicate below.
  • If you were provided free webinar registration upon membership renewal OR had a prepaid Program Card in 2020, please select this option.

Registration is closed

RSVP Deadline: Wednesday, June 16, 2021 

COST: HRATV Members $10.00; Non-Members $18.00; Students $5.00.  2020 Program Cards may be used and include one free guest registration.

11:30 -- Networking: Topic will be Social Media as an HR Resource. Join us for small group discussions and a chance to connect with your HR peers!  Please have your camera on so we can see one another and make sure to add your name and company within your Zoom setting. 
11:50 -- Announcements and Introduction of Presenter
12:00 -- Presentation Starts

Closed captioning is available for this program.

The Human Resources Association of Treasure Valley is pleased to announce the June Professional Development and Networking program "The Power of Glassdoor: Are Online Reviews Helping or Hurting Your Talent Attraction Efforts?" presented by John Taylor.  With the rise of social media, sites like Glassdoor are quickly becoming the "Yelp for employers."  The internet has provided a powerful online platform for employees and candidates alike to talk about their positive and negative experiences with your company. Fifty two percent of candidates utilize Glassdoor to read reviews at the start of their job search prior to speaking with a company recruiter or hiring manager. If you aren't actively managing your employer brand online, negative reviews can potentially damage your talent pipelines and discourage good candidates from applying. 

HRATV's June speaker will discuss the power of Glassdoor, what "social listening" is, and share techniques that savvy companies and HR professionals can use to turn Glassdoor into a talent attraction and employer branding asset. This presentation is a must-attend for HR professionals looking for ways to enhance their company brand to build better candidate pipelines and gain an edge in this competitive job market

Learning Objectives 

  • Learn what Glassdoor is and its impacts on your company's talent attraction efforts
  • Understand the benefits of "social listening" and engagement in a tight labor market
  • Develop strategies to enhance your online employment brand and mitigate impacts of negative online reviews and improve engagement
  • Review techniques to measure results  


John Taylor has been in Talent Acquisition for 20+ years, currently working at Micron in Boise, Idaho, as Talent Brand Manager. For the past five years, the employment brand & marketing space has been his primary focus and passion. When he's not working, you'll likely find him in the mountains or on a river somewhere.

This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP®.

The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®)  criteria for recertification credit pre-approval.


Human Resources Association of Treasure Valley 
SHRM Chapter #0111

P.O. Box 1733
Boise, ID 83701

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